Tictoc cpsquared5/18/2023 Additionally, TikTok also has several influential creators who gained popularity primarily through the platform. Jimmy takes the #TumbleweedChallenge ♬ #TumbleweedChallenge - FallonTonightĮven to this day, top celebrities like Ariana Grande, Troye Sivan, The Rock, Taylor Swift, and Lizzo are helping to push engagement on the platform. As of today, the hashtag has amassed 39 million views in total. The challenge went viral and gathered thousands of entries and millions of engagements. The TV host himself took the challenge, to kickstart this trend. He urged his viewers to take on the #TumbleweedChallenge and post videos on TikTok of themselves rolling like a tumbleweed. In November 2018, Jimmy Fallon started a “challenges” section on his show and used TikTok as a platform for the challenge. Jimmy Fallon’s interest in the app started naturally but was later capitalized on by the app, through a paid partnership. The app has paid partnerships with several celebrities, in various regions, who promote the app to local audiences. The app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s popularity. So what’s the secret behind the platform’s massive success? Why is it catching on so fast and reaching billions of users worldwide? Let’s explore some of the key reasons why TikTok is so popular. Moreover, it became the most downloaded photo and video app on the App Store at the year of its launch. Now that TikTok has surpassed 1 billion monthly active users, it’s quickly catching up with Instagram as one of the leading social media platforms. 2022 – TikTok surpassed 1 billion monthly active users, making it one of the biggest social media platforms.2022 – TikTok rolled out the ability to upload up to 10 minutes of videos.2021 – TikTok extended the video length to 3 minutes.2018 – By October, it became the most downloaded app in the App Store in the photo and video category.It became more than just a platform for lip-syncing, with dance challenges becoming the latest trend. 2018 – ByteDance acquired Musical.ly in August and renamed it TikTok.2014 – Musical.ly was introduced mainly as a platform to share lip-syncing.Here’s a quick overview of how the platform has evolved over time since the days of Musical.ly. The platform has since extended this limit to allow up to 10 minutes of videos–up from the original extension of up to 3 minutes.Ĭonsidering how it’s evolved over time and especially with the video length extension, TikTok will soon be set to compete with long-form video platforms such as YouTube. For instance, TikTok videos could originally be only up to 15 seconds. The platform also continues to grow in terms of features and capabilities. 5 stocks im holding forever #stockstobuy #stocks #investments #newtoinvesting #investingforbeginners #investingtips #investing101 #stockstok #crypto ♬ Violin - Grooving Gecko But you can also find plenty of educational content covering topics ranging from health to investing. Entertainment and dance continue to be the most popular types of videos on TikTok. Creators on the platform are getting extremely creative with their content, putting together funny sketches and informative videos. Moreover, the platform is no longer just for lip-syncing. The significant user growth speaks volumes about the platform’s popularity and engaging nature. This is impressive considering that the platform only had about 133 million monthly active users when it was first introduced in 2018. It also boasts 1 billion active users on a monthly basis. When it was acquired by ByteDance in 2018, the name was changed to TikTok and has since grown exponentially in terms of popularity and user count.Īccording to the latest TikTok stats, the app has been installed 3 billion times. It was a short-form video app that mainly focused on lip-syncing content and gained significant popularity at the time. TikTok maintains a separate user count from the Chinese version of the app.īefore TikTok became TikTok, it was called Musical.ly. There are currently more than 700 million people who use the app on a daily basis. In the Chinese market, TikTok works as a separate app called Douyin, which is one of the most popular apps in the country. #makeup #makeupapplication #ASMR ♬ son original - Fanny / ASMR & skincare ☁️ The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music. It’s mainly mobile-based, although you can still watch TikTok videos using the web app. TikTok is a video-sharing app that allows users to create and share short-form videos on any topic.
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